LARRAITZ Arretxea SANZ (1974) has a degree in art history (University of Valladolid), and Expert in Cultural Resource Management (University of Deusto).She develops his career as Head of Cultural Mediation Ereiten Kultur Zerbitzuak, where he is responsible for designing and coordinating services for heritage and culture. also directs the tasks of Product Development at Kultour Incoming Service, dedicated to cultural tourism and especially specialized guided tours. At the same time she teaches in the Degree in Tourism at the University of Deusto since 2001.